

Kyunki Jeena Issi Ka Naam Hai was a serial being telecasted on Sahara One. The serial had an immediate impact on people. The serial touched many vital issues like HIV prevention, access to safe drinking water, nutrition, child protection and so on. Kyunki…Jeena Issi Ka Naam Hai aims at reaching mostly rural and unprivileged people with vital information in terms of short stories to improve the standards of women and children. Gajendra the bad guy played by Anupam Shyam. Phoolwati is calm and patient played by Chandra Bisht. Hiralal is humorous and with good character played by Ishtiaq Syed. Shabnam is a beautiful girl with razor-sharp character played by Geeta Bisht. Savitha, a happiest urban girl played by Shweta Munshi. Main characters of the serial are Kamla, moral and loving played by Geetanjali. This is a serial which have not only entertained viewers but also educated them.

It is similar kind of program with initiatives like, Soul City in South Africa and Sesame Street in the United States which promoted positive social behavior. This serial is an initiative of UNICEF’s “Facts for life communication”. Produced by UNICEF and supported by the Government’s Ministry of Health and Family welfare, this serial telecasted in Doordarshan, India’s national channel in prime time 830 pm for three days a week. Shot extensively in the beautiful locales of Rajasthan & USA, each frame becomes a visual treat captured especially for the big canvas.Kyunki…Jeena Issi Ka Naam Hai is a drama serial in e-e format (entertainment-education) with main motive is to educate people about improving health conditions. Hard-hitting dialogues & a grippingly narrative screenplay will keep the audiences glued to their seats in anticipation of what will happen next in this journey of life. He is a veteran man of Urdu Literature, with a zest for life and positive vibes. PREM CHOPRA as Shaukat Ali Mirza ‘Karachiwale’ is the most interesting character of the film with a passion for books, Urdu poetry and philosophy. Her elegance & charisma make her the queen of hearts. RATI AGNIHOTRI as Rajmata Pratibha Devi is a strong woman, who heads the royal family. She is respected by one and all and is the voice of sanity in her village. SUPRIYA PATHAK KAPOOR as Laxmi is an iron-willed lady who believes and practices woman empowerment. With stars in eyes, she has the determination to achieve her dreams without compromising on her principles, making her character an inspiration for today’s young women. MANJARI FADNIS as Alia is a simple girl from a small town in Rajasthan.

His optimism, innocence and passionate love are his special charms. HIMANSH KOHLI as Alex is the quintessential lover who lights up the screen with his boy-next-door looks. He is known to be a philanthropist and a person of ethics.ĪSHUTOSH RANA as Kunwar Vikram Pratap Singh depicts the grandeur of a royal lineage and his lifestyle & attitude makes for an interesting perspective to the lives of royal families of Rajasthan. The story embarks from a small-town in Rajasthan, weaving itself through Mumbai & then finally culminating in New York.Įach character in the film is as diverse and unique in themselves like the flavours of India, which not only adds different slices of life to the film, but also exhibits the colourful journey of life.ĪRBAAZ KHAN as Aditya Kapoor is a suave and successful NRI businessman based in USA. Jeena Isi Ka Naam Hai, as the name suggests, is a film where the characters’ share lives, moments & emotions, which are as raw as any of us.
